COPYWRITING

From content to action

Effective content creates the desired behaviour on the readers by addressing them in a familiar voice that they can trust. That’s why, when we work together, I spend a lot of time listening to you, learning about your company’s history and values, and finding out what makes you unique.

If you see me taking notes, page after page, that’s because I write down every expression, every adjective, every technical term you use until they become part of my own hearts and minds of your readers.

Let’s spread your ideas

MARKETING FOR INNOVATIVE BRANDS

I love to work with companies with a unique story to tell. I love to work with brands who are proud of their origins and can’t wait for the world to know about their ground-breaking ideas. My mission is to help them expand their boundaries and share their uniqueness with their Italian audience.

What I can help you with

Online marketing content (landing pages, sales pages, product descriptions for your Italian e-commerce website), product names, payoff and slogans. Blog posts, presentations, press releases.

LEARNING & PEOPLE DEVELOPMENT

In order to be effective, your e-learning content must be user-friendly and encourage participants to translate concepts into action. I use a mix of technical and theoretical skills, from UX Writing to microcopy and psychology, to help companies achieve their training goals and turn their vision into practical behaviours.

What can I help you with

Training content for e-learning and development: storyboards, video scripts, e-books, training manuals, tests and quizzes, infographics, PowerPoint presentations for virtual classrooms and webinars.

INTERNAL COMMUNICATION

Internal communication helps to bridge the gap between a company and its people by alinining their values. It means finding common ground between corporate communication practices and the expectations of the recipients, while never losing sight the importance of individual growth for the company’s success.

What I can help you with

Articles for corporate portals, statements and news about product launches, company results and events. HR material: recruitment, onboarding, induction, performance appraisal, employee engagement.

BUSINESS & MANAGEMENT

Thanks to my experience in the Training field, I have had the chance to write several articles on business and management, also as a ghostwriter: from time management to remote working, from leadership to management styles, from selling techniques to omnichannel retail.

What I can help you with

SEO-friendly blog posts, articles for management reviews and corporate magazines, presentations, company profiles, case studies, white papers.

MARKETING FOR INNOVATIVE BRANDS

I love to work with companies with a unique story to tell. I love to work with brands who are proud of their origins and can’t wait for the world to know about their ground-breaking ideas. My mission is to help them expand their boundaries and share their uniqueness with their Italian audience.

What I can help you with

Online marketing content (landing pages, sales pages, product descriptions for your Italian e-commerce website), catalogues, brochures, product names, payoff and slogans. Blog posts, presentations, press releases.

LEARNING & PEOPLE DEVELOPMENT

In order to be effective, your e-learning content must be written in a user-friendly manner and encourage participants to translate it into action. I use a mix of technical and theoretical skills, from UX Writing to microcopy and psychology, to help companies achieve their training goals and turn their vision into practical behaviours.

What can I help you with

Training content for e-learning and development: storyboards, video scripts, e-books, training manuals, tests and quizzes, infographics, PowerPoint presentations for virtual classrooms and webinars.

INTERNAL COMMUNICATION

Occuparsi di comunicazione interna significa saper ridurre le distanze tra l’azienda e le sue persone, aiutandole a sentirsi completamente allineate ai suoi valori. Significa trovare un punto d’incontro tra lo stile comunicativo istituzionale e le aspettative di chi lo riceve, tenendo sempre a mente che la crescita dell’azienda parte da ogni singolo individuo.

cosa scrivo

Articoli per magazine, portali e blog aziendali, comunicati, memorandum e aggiornamenti sui risultati e principali eventi aziendali, contenuti a supporto delle risorse umane: percorsi di induction, performance appraisal, monitoraggio degli obiettivi.

BUSINESS E MANAGEMENT

L’esperienza nel settore delle risorse umane mi ha portata ad approfondire e scrivere di numerosi argomenti sulla gestione aziendale, anche in veste di ghostwriter: dalla gestione del tempo all’organizzazione del lavoro a distanza, dalla leadership agli stili di management, dalle tecniche di vendita al retail omnichannel.

cosa scrivo

Articoli per blog SEO-friendly, articoli per riviste di management e magazine aziendali.

It’s your turn

Here’s what people say about my work.

We met Silvia in September 2020 and we immediately clicked. We were really impressed with her personality: curious, enthusiastic and always willing to learn more and dig deeper. Since then, we have worked with her on our most significant projects, given her precision, professional attitude and punctuality, as well as her fresh and enjoyable writing style.

Stefania Cozzi - Communication Manager, Nord Resine Spa

In Silvia I have found a truly professional attitude and farsightedness. She strives to understand her client requests and executes them by working autonomously.  She is very precise, punctual and detailed.  As a copywriter, she produces complete, thoroughly researched and powerful copy.  She’s also a good listener and approachable, as well as very fair and transparent. Highly recommended.

Elena Borin - Senior Retail Trainer